Hi! I’M ANNA NIWA-BARGIEL

SENIOR PRODUCT DESIGNER

I am a data-driven product designer with over
7 years of experience. I am an AI enthusiast,
a connector of dots, and a creative cross-pollinator of ideas. I am passionate about creating innovative products through a blend of research-informed empathy and collaborative magic.

A Blend of Adaptability, Collaboration,
and Data-Driven Insights

For me, design is about solving problems, communicating an objective, and helping people.

While there's no single, definitive UX process, all successful approaches share common goals:

  • understanding user needs,

  • aligning with business objectives, defining problems,

  • crafting solutions,

  • iterating through testing and refinement.

MY DESIGN PROCESS

Example of my worhshop Miro board

Here are a few additional ingredients I like to add to navigate, balance, and make a positive impact in the messy world of Product Design:

  • I believe that everything we can imagine is possible when friendly faces surround us. Supporting each other while navigating any projects and having fun when we work bring out the best in us.

  • I wholeheartedly believe that collaboration is the driving force behind effective UX design. A shared understanding of the project's overarching goals and open communication between team members, stakeholders, developers, and other designers are essential for aligning UX visions with project objectives. I actively foster a positive collaborative environment, ensuring everyone is on the same page and contributing their unique perspectives.

  • My UX process is not a rigid, linear path; it's an iterative dance with the evolving needs of each project. I approach each project with a mindset of adaptability, recognizing that the path to success may not always be straightforward. I embrace the inevitable twists and turns, utilizing user feedback and testing to continuously refine my designs. This iterative approach allows me to identify and address usability issues early on, preventing costly mistakes and ensuring a positive user experience.

  • User research, both quantitative and qualitative, plays a pivotal role in my UX process. I gather insights and real data on users' needs, behaviors, and aspirations, seeking to understand the "why" behind their actions. I collaborate with data analysts to complement qualitative findings with quantitative, measurable data. This deep understanding of user behavior informs my design decisions, ensuring that the final product not only meets or exceeds business goals but also seamlessly integrates into users' lives.

  • I recognize that no feature or improvement exists in isolation. To create holistic and impactful designs, I strive to understand the broader context of the product landscape. This includes understanding the product's overall strategy, marketing funnels, competition, and how each feature fits into the overall user journey. This broader understanding ensures that my designs align with the product's overall vision and contribute to its success.

ABOUT WORKING WITH ME

  • “Anna is not just a designer – she’s a storyteller, mentor, and a sprinkle of sunshine in the workplace. Her designs speak volumes about her deep understanding of user needs and her ability to transform those needs into beautiful, functional solutions...

    Working alongside Anna, I’ve soaked up so much knowledge and skill, especially in navigating the intricate world of product design. She doesn’t just guide, she empowers, making every learning journey under her wing a confident stride forward...

    In the hustle of project timelines and design challenges, Anna stands out with her calm demeanor, always steering the ship smoothly even through the stormiest times. Her way of handling tough situations helps the whole team stay focused and happy. She faces problems without hesitation, always finding smart solutions and making sure we’re all on the right track.”

    — JULIA SZ.-PRODUCT DESIGNER

Item 1 of 4

CASE STUDIES FOCUSSED ON PROCESS AND OUTCOMES

SELECTION OF RECENT PROJECTS

Cross-Company Tutoring Repositioning Project to Drive User Activation

ROLE
Project Manager & Lead Designer, Vision, Strategy, UX Design, Establishing Cross-Functional Collaboration, Workshops Facilitator

OUTCOME
3x bigger activation - By repositioning the Tutoring feature in the Brainly universe through implementing a proper message at the right moment.

Unlocking User Conversion Potential with Revamped Value Proposition and Context-Specific Integration

ROLE
Sr. CX Product Designer, Research, UX Design, Communication Design, Leading & Cross-Functional Collaboration, Workshops Facilitator, Consultant for AI team

OUTCOME
Trial conversion grows by 30 % -  By contextually integrating the product and raising user visibility and awareness.

Introducing a New Monetization Model to Increase Product Revenue

ROLE
Sr. CX Product Designer, Research, UX Design, A-B Testing

OUTCOME:
- Increased the product’s revenue by 70% By introducing new subscription tiers for users to better adjust to their needs.